By order of Dr. Oetker a narrow building in the Herenstraat was transformed into pop-up cakewalhalla: Cakestix. To appeal to a younger target group, Dr Oetker suggested the idea of cake on a stick. This is how they link their name to Cakestix. Vegan baker Nono Cakes, which also supplies het Paardje and Bar Dot, among others, makes soy-based cakes. You then assemble it yourself. “The combinations are almost endless. “You first choose a chocolate, lemon, vanilla or red velvet cake. Then a syrup like lemon, chocolate or something fruity and then one of the twenty types of toppings.” The Hospitalitist has recruited and trained the entire team for the best customer experience in this pop-up cake walhalla.